Made in Germany – Made by Diversity: An initiative of German Family Businesses
A total of 50 companies are promoting more tolerance and cosmopolitanism under the motto “Made in Germany - Made by Diversity”. The joint communication action will be implemented in March 2019. It includes the publication of an advertisement in selected print media as well as on billboards in 15 cities in Germany.
To set a clear signal for more tolerance and xenophobia - that is the aim of the joint initiative. The focus is on an advertisement with the theme “Made in Germany - made by diversity”. The ad text below shows the attitude of the participating companies: It is not the origin of the people that is crucial, but a peaceful and tolerant togetherness. In this way, companies take a stand and clearly position themselves against xenophobia.
“As a family business, we are aware of our socio-political responsibility. We are committed to an open culture by participating in the initiative and would like to send out a message of support for tolerance and cosmopolitanism,” said Veronika Lindner, Chairwoman of the Board of Directors.
The idea was born on the initiative of Dr. med. Timm Mittelsten Scheid, partner at Vorwerk and member of the Vorwerk entrepreneurial family. “The topic occupies me personally very much. I think it's important that the economy also sets an example in times of these socio-political debates”, explains Dr. med. Timm Mittelsten Scheid his commitment. “Therefore, I am all the more pleased to have met so much positive feedback from the family business.”
The advertisement will be published from the 26th of March. It is going to appear in selected daily newspapers (including the Handelsblatt, Süddeutsche Zeitung, Frankfurter Allgemeine Zeitung, WELT and publications of the Funke Media Group) as well as in other publications (including Bunte, Focus and Cicero). In addition, the ad will be displayed on various billboards in the ten largest cities in Germany and in smaller cities such as Hannover, Lübeck, Bielefeld and Mannheim, among others.
And here is a list of the companies involved in alphabetical order: ACEG, B. Braun, Baerlocher, Bahlsen, Berner Group, Beumer Group, Boehringer Ingelheim, BPW Bergische Achsen KG, Brose, Claas, Deichmann, Dräger, emz, fritz-kola, Funke Mediengruppe, Giesecke + Devrient, Gira, Hansa-Flex, Henkel, Hipp, Horsch, Hubert Burda Media, Jägermeister, Kienbaum, Klett, Kostal, Krone, Lemken, Lindner Group, Marquard & Bahls, Messer Group, Metzler, Murtfeldt, Nolte Küchen, ODDO BHF, Oetker-Gruppe, Röchling, Sartorius, Sennheiser, SMS group, Stihl, Ströer, Südvers, Trigema, Vaillant, Vorwerk, Werksviertel Mitte, Wörwag, Würth.