Our Corporate Typeface

For internal lists, emails or meeting notes, the difference is negligible. In professional layouts (flyers, advertisements, annual reports), details stand out: Univers appears more precise, has a more consistent appearance and offers coordinated condensed and expanded weights. Arial is the pragmatic, licence-free alternative for everything else.

Arial covers the same stylistic range (sans-serif grotesque), but is perfectly adequate for internal, non-public written communication. Univers is a premium licensed typeface. It is used specifically wherever maximum brand consistency and professional print quality are required – namely for external communication.

No. Each installation requires its own valid desktop licence. Copying font files to unlicensed computers constitutes a licence infringement and may result in legal action.

For viewing or forwarding the original: yes. However, as soon as you add new text to the same file, change weights, or send the document to external parties under your own name, you must continue working with Arial. Do not create new content in Univers if your workstation is not licensed.

For all business correspondence, Arial is mandatory. Email systems use system fonts; Arial ensures a consistent, licence-free display across all devices (Windows, Mac, iOS, Android). Marketing exceptions (e.g. campaign newsletters) are coordinated centrally by the Marketing team.